Customer Relationship Management (CRM)

Customer Relationship Management uses a centralized database to manage customer data and interactions across various departments and channels. 

The integration of CRM and MDM enables organizations to maintain a single view of the customer, including demographic information, purchasing history, and communication preferences. 

This information can be used to improve customer engagement, increase customer satisfaction, and drive revenue growth. By ensuring that customer data is accurate, consistent, and up-to-date, MDM helps organizations to enhance their CRM initiatives and build stronger relationships with their customers.

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